About

About
Illuminate Beauty

Have you ever felt overwhelmed with your beauty routine? There are so many choices out there! Brands, colors, products, techniques…where do you even begin to know what will look best on you??! You either buy all the things and waste money or you get paralyzed with all the decisions so you don’t buy anything and feel blah. Can you relate??

I want to save you from the overwhelm and frustration, from the wasted money and time. As a licensed aesthetician and certified makeup artist, I can help! I love guiding women to know what colors, products, and techniques will work best for them so they feel great!

Not only do I want to save you from frustration, but I want you to look and feel confident! But confidence doesn’t just come from how you look on the outside. Confidence comes from within! You’ve got to learn to get outside your comfort zone, switch your mindset, and be willing to change! I have such a passion for building confidence in women that I became a certified life coach AND wrote a book! (check out the book HERE!)

My
Journey 

I have been tall and skinny my entire life. I was teased from a young age, and it messed with my body image and confidence. I spent too many years caring about what others think and believing what they said.

I hated the pressure and drama of high school and couldn’t wait to spread my wings and fly! I didn’t plan to get married young, but God‘s plans are always better than our plans!

So, when I met Cody, I knew I was meant to spend the rest of my life with him. Why wait?! I was 19, he was 24, and we started our life together!

After getting my Aesthetician License and Associates Degree, we started our family. We had 3 boys and 1 girl within 7 years. We were deep into the daily grind and hamster wheel of life, and we didn’t want to let life pass us by. So, we did a lot of praying and soul searching for what God wanted us to do. 

His answer for us…sell almost everything and move to New Zealand! What??? It was crazy and a lot of work, but we did it. We sold ¾ of our belongings, packed a small shipping container and a lot of suitcases, and made the journey to New Zealand.

It was heart wrenching saying goodbye to our family and friends, but we knew it was what God needed us to do. 

We had so many amazing adventures while living in New Zealand! We explored the country from the top of the North Island to the bottom of the South Island. Our family grew closer, we experienced hard things together, we made unforgettable memories. We had many opportunities for service, and we learned to love deeper.

We lived there for 2 years before our next chapter began…

My husband and I both had remote jobs, and we had nothing tying us down so we decided to travel the world for a year! We homeschooled our kids and worked while we traveled to 17 countries and 29 states.

We had incredible experiences…experiences that forever changed us! We learned about new cultures, new religions, different ways of doing things. We learned to be more accepting, resilient, and flexible. 

While visiting Italy in our travels, God made it very clear that our family was supposed to move there next! Plot twist!!

After a ton of research, prayer, patience, and $$$, we were able to gain Italian citizenship through my great- great grandfather. We lived in southern Italy for 2 years and absolutely loved it!! It was hard learning a different language, it was hard living in a foreign country, but it was so worth it. We made amazing friends and priceless memories. 

 My husband’s job required him to be in Arizona, so we had to say an extremely sad goodbye to Italy after 2 years.We trusted in god’s plan for us yet again and we moved to Cody’s hometown of Page, Az (aka Lake Powell).

As sad as the move was, we knew it was the right thing for us to do. Our kids have made great friends, we’ve been able to bond with grandparents and cousins, and make more memories together boating, camping, hiking, and off-roading. 

Returning back to the self-conscious tall and skinny girl…she no longer exists. Through life experiences and becoming a life coach, I’ve learned to quiet the inner voice of doubt and lean on the confidence and love of God. I understand my worth. I know I am a daughter of God. I know I am supposed to uplift and encourage women to feel confident. I know I was meant for more!

It is now my mission to help women look and feel confident from the inside out! Beauty starts from within. 

I spent too many years wasted on letting negative thoughts hold me back. As soon as I learned to rewrite my stories and learn new things, I started to shine. And you can learn to shine too! It’s never too late to learn and TRY something new. You were meant for more!

No amount of beauty products will help you feel beautiful if you’re not happy on the inside. I’m a certified life coach, certified makeup artist and licensed aesthetician. So, from mindset work to makeup and skincare, I can help you love the skin you’re in! You are a daughter of God and he doesn’t make mistakes.

Hear From My Customers

why they love Seint Beauty

"Just received mine and I love it! I’m a professional MUA and have used every line of makeup out there. You color matched me perfectly! I love the Hollywood and Pink Grapefruit for blush, looks like Nars Orgasm! The contour shade is perfect and I haven’t been able to find it in a cream in any brand! I’m in love with how little and how easy this makeup goes on. Plus I love gluten free products."

Cassandra

"Let me tell you how much I’m enjoying it!! It’s so natural looking, feels amazing, and when I get home from work after teaching 50 5th graders, I’m EXHAUSTED, but I don’t look it! My makeup is just as fresh- with or without a mask- as the moment I put it on. It’s super"

Jenn
"I am in LOVE! The colors are perfect and easily will be taken through the year with the bronzer. Thank you so much with color matching and your beauty guide to follow! "
 
Christina
"I’m loving this makeup! I still am playing around and searching YouTube for different techniques to apply, but I’ve received unsolicited compliments on my skin. Yay!"
 
Colleen
"Could you send me your reorder link please? Long story short my car was broken into today and they stole my makeup bag, including all my new stuff. I like it so much already I want to reorder it. LOL. Even got compliments today on how nice my skin looked!"
 
 
JB
"Honestly, it kinda feels like magic. Great coverage, you matched me perfectly, and even though I'm still learning.... the product itself is absolutely fabulous. Now, if I can figure out how to rehab my eyebrows, I might stand a real chance. They haven't recovered from the great exodus of 1998-2002. Bahahahahaha."
 
SH

"I’m so glad that I did this with you. You made the process super easy for me and I love my new makeup! I’ve always used cheap powder makeup and the difference in Seint cream products is truly amazing! I am a novice in applying makeup properly but after watching your tutorials I have this down in less than five minutes.”

Kimberly

"Learning how to do my makeup has been a huge boost to my confidence as I booked 6 corporate speaking gigs last quarter. As I am over 40, the cream makeup is my favorite because it’s the most flattering.”

Liz
"Thank You! I was so excited to order, but very overwhelmed with where to even start! You made to experience so easy and enjoyable!!"
 
HD
"Hi! I just wanted to say thank you! I love my new makeup! I've been watching your videos on how to apply it! The colors you picked for me were perfect!"
 
CArma

"I definitely didn’t think contouring would ever be in my toolbox. I thought it would be way too complicated or time-consuming or that I would need a bunch of different products. I just didn’t want to invest what I thought it would require. You changed my mindset. Thanks again."

emily
"So happy with my change to Seint makeup. What a difference. Even application and beautiful results. Easy budget friendly. Great support and tons of tutorials to learn from. Beautiful colors to choose from."
 
sandy
"Seint makeup truly makes a world of difference in my appearance. Literally look 10 years younger. Seint is easy to apply, isn’t drying on my mature skin and beautiful glow! Toss out that cake makeup and try Seint! It doesn’t disappoint."
 
Mary
"Makeup application used to be very time consuming and messy! With your tutorials and custom color palettes I can be ready for a video appointment in less that 10 minutes! No fuss, no muss, no mess! Thank you!"
 
Cathy
"Hey JoEllen! I love the products I ordered and the color match was perfect! I’m excited to order more. Thanks so much for your help!"
 
 
KL
"I have had so. Many people compliment me, and I totally notice how smooth and flawless my face looks."
 
 
MF

Hear From Our Clients

why they love Illuminate Beauty

"Just received mine and I love it! I’m a professional MUA and have used every line of makeup out there. You color matched me perfectly! I love the Hollywood and Pink Grapefruit for blush, looks like Nars Orgasm! The contour shade is perfect and I haven’t been able to find it in a cream in any brand! I’m in love with how little and how easy this makeup goes on. Plus I love gluten free products."

Cassandra

"Let me tell you how much I’m enjoying it!! It’s so natural looking, feels amazing, and when I get home from work after teaching 50 5th graders, I’m EXHAUSTED, but I don’t look it! My makeup is just as fresh- with or without a mask- as the moment I put it on. It’s super"

Jenn

"I’m so glad that I did this with you. You made the process super easy for me and I love my new makeup! I’ve always used cheap powder makeup and the difference in Seint cream products is truly amazing! I am a novice in applying makeup properly but after watching your tutorials I have this down in less than five minutes.”

Kimberly

"Learning how to do my makeup has been a huge boost to my confidence as I booked 6 corporate speaking gigs last quarter. As I am over 40, the cream makeup is my favorite because it’s the most flattering.”

Liz

Are You Ready to
Elevate Your Look?

Your makeup routine doesn’t have to take a ton of time or include a lot of products. Keep it simple! This one compact makeup saves time, space, and money…while still helping you look and feel beautiful! Let’s get you started simplifying your makeup routine! You can shop yourself, take the quick color match quiz for makeup guidance, or get personalized beauty help from me…you choose!

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