Illuminate beauty with JoEllen Woods
Helping women over 40 simplify beauty, elevate style, and feel confident in their own skin
Over 40 and overwhelmed by all the beauty advice out there? You’re not alone…and you don’t need a 10-step routine or trendy makeup hacks to feel radiant. I believe in simple shifts that make a big impact…skincare that works, makeup that flatters mature skin, and style tips that feel like you.
Whether you’re just starting to prioritize yourself again or you’re ready to refresh your routine, I’m here to help you glow with confidence and illuminate beauty from the inside out.
Let’s elevate your life, so you can illuminate beauty to others!
Meet Your Beauty Coach — JoEllen Woods
Overwhelmed by too many beauty products and not sure what actually works…especially now that you’re over 40? I get it. You don’t need more stuff. You need a simple, effective routine that helps you feel confident in your own skin.
As a licensed esthetician, certified makeup artist, and certified life coach, I’m here to help you cut through the noise. Whether it’s skincare, makeup, or mindset, I’ll show you how to simplify your routine and glow with confidence…inside and out.
Let’s make beauty easy, fun, and empowering again. You weren’t made to fade…you were born to shine!
About JoEllen Read My Book
Simple ways to
Illuminate & Elevate Your Life
Radiate Inner Beauty with Oliveda Skincare
By choosing clean beauty options, you’re essentially providing your skin with a nurturing environment. This can lead to fewer breakouts, reduced inflammation, and improved overall skin health. When your skin is healthy and balanced you can feel confident in your own skin.
Take Oliveda Skincare Quiz Discover Oliveda
Real Oliveda Skincare Reviews
This all sounds fine and dandy, but is this skincare too good to be true? Let me show you so you can see it with your own eyes. These products work! They help diminish dark circles and fine lines and wrinkles. They help heal rosacea, melasma, and acne. They help heal you from the inside out so you have the healthiest skin! Not only do you look good, but you feel good!
Shop Oliveda skincare Favorites 
F64 Corrective Eye Elixer
F59 Corrective Face Serum
F87 Corrective KAHAI ELIXIR
Find Your SEint Beauty
Makeup Colors!
Buying and applying the correct makeup colors is key to a fabulous makeup look! But it can be overwhelming knowing what colors and products look best on you, right?! Take the quick color match quiz to get started.
Get your perfect Seint Color matchShop Top Seint Beauty Favorites
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Work with Me!
If you love skincare, if you love connecting with other women, if you want to earn extra money, then you may want to consider becoming a Waterless Beauty Consultant with Oliveda…
Are You Ready to
Elevate Your Look?
Your makeup routine doesn’t have to take a ton of time or include a lot of products. Keep it simple! This skincare infused makeup will help hydrate and elevate your look! Let’s get you started simplifying your makeup routine so you look and feel good…because when you feel good, you do good.
You can shop yourself, take the shade finder for guidance, or email me a selfie for personalized help.
