If clean beauty is important to you, then you may be looking for an alternative to Beautycounter products until they are back up and running. Keep reading to see some great clean makeup and skincare options that you can try!
What is Clean Beauty?
Clean beauty is a term used to describe makeup and skincare products that are free from harmful chemicals and ingredients. Some of these harmful ingredients include sulfates, parabens, phthalates, synthetic fragrances, and other preservatives. Clean beauty products aim to create their products with higher standards and more natural ingredients that are better for our bodies.
What is Beautycounter?
Beautycounter is a direct-to-consumer (network marketing or social selling) beauty company that sells makeup, skincare, haircare, and body products. The company was founded by Gregg Renfrew in 2013. Beautycounter prides themselves on making cleaner and better beauty products. Their products avoid the 1,400 banned chemicals in the EU.
Beautycounter Update
When you visit the Beautycounter website, you are welcomed with this message from the founder, Gregg:
“Thank you for visiting us.
Something new is on the way. We are currently working to build a new company but don’t worry, we’ll be back later this year with the safer, high-performing products you know and love, as well as some other surprises.
In the meantime, you can find your Beautycounter favorites at Ulta locations around the US (through July only) and at Ulta.com (through July and beyond).
If you want to be one of the first to hear about our launch later this year, drop your email below and we will be in touch as soon as we have more to share.
Thank you for your support and for being a part of the better beauty movement.”
So what does this mean for Beautycounter customers and clean beauty lovers? It seems like you have a few options:
- Stock up on faves at Ulta
- Wait until the new Beautycounter brand relaunches at the end of the year
- Find other clean beauty options
Alternative to Beautycounter Makeup
If you decide to look for other clean beauty options, there are some great ones to choose from! Here are some of the top clean makeup options you can try:
- Seint– Is Seint makeup clean? This is my very favorite makeup brand! The cream iiid foundation is meant to be applied in one layer and everything you need (minus mascara) fits into one custom makeup palette. A great place to start is one of their Starter Collections. The No 12 is the best value! Read all about their Starter Collections and more about Seint cream makeup.
- MERIT Beauty– Their 5 Minute Morning Core Collection is a great place to start!
- Thrive– I personally love their mascara and eyeliner!
- Ilia– The Complexion Stick Duo and the Cult Classics are fan faves!
- Kosas Cosmetics– The tinted skincare lineup is a good place to start.
- Ogee– The Ultimate Color Collection is a great collection to try.
Alternative to Beautycounter Skincare
What you put on your skin is really important! Here are some great clean skincare options to try:
- Olive Tree People (Oliveda)- This is my absolute favorite skincare line! It’s a holistic brand that heals the skin from the inside and out. The products are waterless and the main ingredient is derived from olive leaves, making it potent and powerfully healing. It’s especially great for mature skin. A great place to start is with one of the skin sets. Not only do they offer external skincare but internal skincare products that truly heal the skin. Read more about Oliveda’s cruelty-free skincare.
- The Daily Essential Co– This is a very simple skincare line that has all the essentials: cleanser, exfoliant, toner, and serum. Save 10% with this discount code: TDEJOELLEN
- Dime Beauty– Anything from this line is great but a fan fave is their tinted Wonderscreen! Save 20% with this discount code: JOELLEN
- Thrive– Check out their skincare sets.
- Ilia– They have a simple line to shop from and all are clean products.
- Ogee– The Discovery Set has everything you need to start.
Beautycounter Swaps
Here are some specific alternatives to Beautycounter skincare products for Oliveda products that you can use:
F63 Cell Active Face Oil Serum
F74 Regeneration Intense Face Cream
009 Dope Your Glow Deep Cleanser | F71 Corrective Cleansing Gel | F72 Corrective Cleansing Oil | F38 Purifying Cleansing Gel
F11 Activating Facial Toner | F67 Corrective Facial Tonic
Here are some other Beautycounter swaps you can make with Oliveda products:
Countertime Collection
- Cleansing Oil —-> Oliveda F72 Corrective Cleansing Oil
- Toner —-> Oliveda F67 Corrective Facial Tonic
- Serum —-> Oliveda F59 Corrective Face Serum and/or Oliveda F82 Green Retinol Face Elixir
- Soft Day Cream —-> Oliveda F07 Anti-aging Face Cream
- Supreme Cream —-> Oliveda F74 Regeneration Intense Face Cream
- Eye Cream —-> Oliveda F60 Corrective Eye Cream
Countercontrol Collection
- Clear Pore Cleanser —-> Oliveda F38 Purifying Cleansing Gel
- Matte Toner —-> Oliveda F11 Activating Facial Toner
- Gel Cream —-> Oliveda LA Dope 003 Dope Your Glow Face Cream
Countermatch Collection
- Foaming Cleanser —-> Oliveda LA Dope 009 Dope Your Glow Cleanser
- Toner —-> Oliveda F11 Activating Facial Toner
- Intense Moisture Serum —-> Oliveda F06 Cell Active Serum
- Adaptive Moisture Lotion (AM) —-> Oliveda F08 Cell Active Face Cream
- Recovery Sleep Cream (PM) —-> Oliveda F74 Regeneration Intense Face Cream
- Eye Cream —-> Oliveda F09 Anti-wrinkle Eye Cream
Misc Beautycounter Products
- Beautycounter All Bright Toner —-> Oliveda F67 Corrective Facial Tonic
- Beautycounter All Bright C Serum —-> Oliveda F83 HT + Vitamin C Serum
- Beautycounter Brightening Facial Oil —-> Oliveda F63 Cell Active Face Oil Serum
- Beautycounter Overnight Resurfacing Peel —-> Oliveda F81 AHA + HT Serum
- Beautycounter SOS Acne Spot Treatment —-> Oliveda F85 SOS Face Drops
- Beautycounter Charcoal Face Mask —-> Oliveda F84 Blemish Control Face Mask
Just because Beautycounter has taken a break doesn’t mean you need to take a break on clean beauty! There are plenty of other great options out there for you to try! Do a little research and see what will work best for your needs, budget, and standards. Not sure what products will work great for your skin? Take the skin quiz to get personalized recommendations.
Here are other blogposts you might enjoy:
The Ultimate Guide to Luxe Face Masks
Face Serum Benefits and Why You Need to Use It
How to Get Smooth Skin: Best Exfoliator for Face
Eyes of Youth: How the Right Eye Cream Can Turn Back Time
Eyeshadow Tips for Deep Set Hooded Eyes
And check out some of my favorite places to shop!
About the Author
JoEllen is a licensed aesthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She has been working with women for 18 years helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. She believes that when you look and feel good, you do good!
*This post contains affiliates links. If you choose to purchase something featured in this post, I get a small portion from the sale. Thank you! It does not affect you at all.
