Every season, I love curating a little round-up of what’s actually working for my skin and makeup routine and August has been a good one! As women over 40, our beauty needs shift. What worked in our 20s doesn’t always cut it now, and that’s where the right products make all the difference. In this month’s edit, I’m sharing the best skincare and makeup for women over 40 that I’ve personally been reaching for…tools, treatments, and little game-changers that help keep my skin healthy, glowing, and makeup looking fresh all day.
I’m not gonna lie. August was a doozy! My heart was expanded and ripped in half! We were reunited with our oldest son after he had been living in Latvia for 2 years on a church service mission. Our joy was full! And then we had to say a sad goodbye to our second son as he left on his church service mission to Fiji for 2 years. It has been an emotional rollercoaster of a month! But a beautifully hard month. It’s hard letting your kids go, but it’s beautiful watching them soar.
Skincare MVPs: Oliveda Picks I Keep Reaching For
I’ve said it before and I’ll say it again and again. Waterless skincare is the best skincare for women over 40! Period. The end.
Oliveda skincare products are packed with nutrients and bioactive ingredients that will help you get healthy, happy, and glowy skin! I’ve been using waterless skincare products for 16 months and love them! But this summer I have gravitated towards this hydration duo: hyaluronic serum + corrective bioactive face balm. We’ve spent a lot of days on Lake Powell swimming, wake surfing, and sun bathing and my skin always feels so so dry after a lake day! This hydration duo has been magic for my skin!
After cleansing and toning, I apply 3-4 drops of hyaluronic serum and then lock in the moisture with the balm. My skin feels baby smooth. I know you’ll love it too!!
And because there have been a lot of tears this summer (happy + sad!), I could not live without my all time favorite eye duo!! The eye elixir and eye cream have been lifesavers for my puffy undereyes!

Makeup Favorites: Seint + Other Products That Give Me a Natural Glow
Because there were A LOT of tears this month, I was so glad I had my trusty makeup faves. We traveled around Europe with our two oldest sons and made the best memories together! And you better believe my favorite makeup went with me! Not only is it great to travel with but it also lasted through all the tears.
My Seint one compact makeup is the BEST makeup to travel with! It’s also the BEST contour for mature skin! My palette held my concealer, contour, blush, eyeshadows, and powder. It’s TSA approved so it came on the plane with me. Cream makeup works beautifully on mature skin. It’s hydrating, blendable, and buildable. I don’t go anywhere without it!
I’ve been wearing my favorite skin tint all summer. It’s the BEST foundation for mature skin! It’s light, it provides natural coverage, it’s skincare infused so it’s great for your skin, it has SPF, it hydrating, and it makes your skin glow! I love to apply a light layer all over my face and then use my Seint contour and blush on top of it. It’s the perfect combination!
I’ve been wearing this tubing mascara for years (because everything else I try just doesn’t compare!). It held up beautifully with all my crying! It’s not a waterproof mascara, but it’s water resistant so it lasts really really well! As long as you don’t rub your eyes, it can make it through crazy times.

Skincare Tools Worth the Investment
I got the JOVS 4D Laser Light Mask at the beginning of the summer and I have used it 3 times a week all summer long! And oh my. My skin is skinning!!! I was a fan of red light therapy, but laser light therapy is a whole new level! Read my full review! I’ll be honest…it’s an investment. But I think it’s totally worth it! You can save $130 with this JOVS discount code: JOELLEN
This summer, I’ve also been doing facial massage religiously. I’ve been following my under eye facial massages (get the FREE Undereye Guide!) and using my Gua Sha tool to sculpt and define my face. I love this tool. I use it everyday and it came to Europe with me!

Finding the best skincare and makeup for women over 40 doesn’t have to feel overwhelming…you just need products that deliver results and fit into your real life. These are the tools and treatments that have been making me feel confident and glowy this month, and I hope they inspire you to try something new for your own routine. Because here’s the truth: you weren’t made to fade…your 40s and beyond can be your golden hour. 💛


Here are other blogposts that you might enjoy:
- 10 Life-Changing Habits I Adopted in My 40s for a Happier, Healthier Me
- Unlock Radiant Skin with Oliveda’s Skincare
- How to Layer Products Correctly in Your 40s and 50s
- The Benefits of Drinking Collagen Every Day
- The Truth About Oliveda — My Honest Review
- How to Fade Sun Damage Fast (Without Harsh Peels or Injections)
- Top 4 Non-Invasive Treatments for Firmer Skin (No Needles Required)

About the Author
JoEllen is a licensed aesthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She works with women helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. Her motto is that when you look and feel good, you do good!

*This post contains affiliate links. If you choose to purchase an item featured in this post, I get a small portion from the sale. Thank you! It does not affect you at all.
