Something big is happening in the world of waterless skincare and I’ve been waiting to share this with you!
Oliveda, the brand that sits at the heart of so much of what I do as a licensed esthetician and the skincare line I’ve recommended to thousands of women over 40, is opening its very first flagship store in the United States. And it’s not just any store. The Oliveda Venice Beach store is opening on Abbot Kinney Boulevard, one of the most beautiful, culturally rich streets in Los Angeles, and it’s the kind of experience that reflects exactly what this brand has always stood for. Not a transaction. A transformation.
I’ve used Oliveda as my primary skincare line for years. I’ve recommended it to women across the country. I’ve watched it change skin and confidence in ways that still move me. And now there’s a physical space where women can experience it firsthand.
Here is everything you need to know…whether you are close enough to walk through the doors on August 27th or you are discovering Oliveda for the first time right here on this page.
Oliveda Opens Its First US Flagship Store — Why This Matters
For 20 years, Oliveda was available in Europe only and recently has been a brand that was introduced online. It was discovered through word of mouth, consultant referrals, and the kind of before-and-after results that make women stop mid-scroll and ask “what is she using?” It’s a brand built on trust and transformation, not on retail shelf space or department store placement.
That changes on August 27th, 2026.
The opening of the Oliveda Venice Beach store on Abbot Kinney Boulevard is significant for a few reasons that go beyond simply having a physical location to shop. It signals that a brand built around a completely different philosophy of skincare….waterless formulas, concentrated actives, the extraordinary antioxidant power of the olive tree…is ready to bring that philosophy to life in a way people can walk into, touch, smell, and experience for themselves.
For the women who have been using Oliveda for years, this store is a celebration of everything they already know. For the women who have been curious but not yet sure, it’s the invitation they’ve been waiting for. And for everyone who has ever wondered why so many licensed estheticians, makeup artists, and beauty professionals quietly recommend this brand to the women they trust most…this store is where you go to find out why.
I’ve been an Oliveda consultant and advocate for several years. I’ve built a significant part of my skincare practice around these products. And I’m excited to be celebrating with a brand and a community that has genuinely changed the way I think about what skin can look like after 40. Read my full honest Oliveda review for everything I have learned from years of daily use.
Why Abbot Kinney in Venice Beach? The Perfect Home for Oliveda
If you’ve ever walked down Abbot Kinney Boulevard, you understand immediately why Oliveda chose it. This is not a generic retail strip. It’s one of the most distinctive, independently-spirited streets in Los Angeles…a place known for thoughtfully curated boutiques, wellness-forward businesses, and the kind of creative, conscious consumer who reads ingredient labels and cares deeply about what they put on and in their body.
Venice Beach itself has always been a place of paradox and beauty…the ocean and the highway, the ancient and the avant-garde, the relaxed and the intentional. It’s a neighborhood that has long attracted people who are interested in living and looking differently. In that sense, the Oliveda Venice Beach store could not have found a more fitting neighborhood.
The brand’s philosophy…that the olive tree, one of the oldest and most revered living things on earth, holds the key to genuinely healthy, genuinely glowing skin…feels right at home on a street that values authenticity over trend, intention over impulse, and quality over quantity. Venice Beach is where people go to discover things that matter. Oliveda is one of those things.
For women over 40 specifically…the audience I work with and the community I’ve built…Abbot Kinney is a destination worth making a trip for. This is not a mall brand in a mall store. This is a brand with a point of view in a neighborhood with a point of view. And that combination is worth experiencing in person.
What to Expect Inside — This Is More Than a Store
The Oliveda flagship on Abbot Kinney isn’t designed to feel like a store. It’s designed to feel like an experience, and the detail that tells you everything you need to know about the level of intention behind it is this: 45,000 pounds of soil imported from Spain, and hundreds of olive trees brought in to create a space that puts you inside the world the brand comes from.
Oliveda was born from the olive tree…specifically from the discovery that the water produced by olive trees during the oil-making process contains hydroxytyrosol, one of the most potent antioxidants known to science. A single ingredient, found in nature, capable of protecting and repairing skin at a cellular level. The entire product line is built around this one extraordinary discovery. And now there’s a physical space that lets you feel…not just read about…what that means.
Walking into the Abbot Kinney flagship is walking into the brand’s origin story. The soil, the trees, the atmosphere…it’s an immersive reminder that this skincare line is not a lab creation. It’s a harvest. It comes from a place and a philosophy that is thousands of years old, made accessible and relevant for the skin we have right now.
This is the kind of experience that changes how you feel about a brand. Everything in that space is a reflection of what Oliveda actually is and what it has always been committed to.
The Opening Celebration — Details for August 27th
The doors open for the Oliveda Venice Beach store on August 27th, 2026 from 5:00 to 7:00 PM PST at 1335 Abbot Kinney Blvd, Venice, CA 90291.
This is the kind of opening celebration that reflects exactly who Oliveda is…an invitation rather than a launch event, a gathering rather than a performance. The brand asked us to come and celebrate this moment together, and that language…together…is not accidental. It’s how Oliveda has always operated. Through community, through connection, through the shared experience of discovering something that actually works.
If you’re in the Los Angeles area on August 27th I encourage you to come! Whether you’re a longtime Oliveda fan who has been using these products for years, or a curious newcomer who has been seeing the brand everywhere and wondering what all the quiet enthusiasm is about…this is your invitation to find out in person.
Can’t Make It to Venice Beach? Here’s How to Experience Oliveda Online
Most of the women I work with don’t live in Los Angeles. Most of the women who have discovered Oliveda through my content, my recommendations, and my years of daily use have never set foot in a store…because until August 27th, there was not one to set foot in.
And they found their way to genuinely transformed skin anyway.
The Oliveda online experience, while obviously different from walking through a flagship filled with Spanish soil and olive trees, is still an extraordinary place to start. The full product range is available at my Oliveda online shop, including every formula I feature in my tutorials and every product in my daily routine.
If you’re not sure where to start…which is the most common message I receive from women who are new to the brand…I’ve written a complete guide to the top Oliveda products I recommend for women over 40. You can also read my full honest review for a thorough, unfiltered breakdown of exactly what these products do, what the results look like over time, and what I think every woman considering the line should know before she buys anything.
The store in Venice Beach is beautiful. But the skin transformation…that’s available wherever you are!
Where to Start With Oliveda — JoEllen’s Recommendations
After years of using these products daily and recommending them to thousands of women, here are the Oliveda products I suggest most consistently for women who are new to the line.
For most women over 40, I start with the core skincare quad: a cleanser, toner, serum, and a moisturizer…because these four products working together are where the most significant results happen. The cleanser prepares your skin properly without stripping it. The toner restores your skin’s natural pH and preps it for the next steps. The serum delivers the concentrated hydroxytyrosol actives that are the real engine of the Oliveda system. And the moisturizer seals everything in with the barrier-supporting lipids that mature skin desperately needs.
From there, the under eye products are where I see some of the most dramatic and fastest visible results…because the under eye area is the first to show dehydration and the most receptive to the kind of intensive care Oliveda provides.
You can explore all of my personal recommendations in my top Oliveda products guide and find everything available to shop in my curated beauty and skincare shop.
Take the Free Oliveda Skin Quiz — Get Matched to Your Perfect Routine
Not sure which Oliveda products are right for your specific skin? The free Oliveda skin quiz is the best place to start. It takes about two minutes, asks you a few simple questions about your skin type and concerns, and matches you to the specific products best suited to what your skin needs right now.
And here’s the part I love telling women: when you purchase two or more of the recommended products, you receive a featured product for free. It’s the most personalized and cost-effective way to begin with Oliveda…no guessing, no overwhelm, no wasted money on the wrong things.
If you prefer something even more tailored…fill out my personal skin questionnaire and I will personally build you a complete custom routine based on your skin type, concerns, and lifestyle. Completely free, from a licensed esthetician who has been using and recommending these products for years.
Whether you’re there in person on August 27th or discovering Oliveda for the first time right here on this page…welcome! You were beautifully and wonderfully made, and your skin deserves products that honor that.
There’s something that happens when a brand you have believed in privately for years steps into the public light in a way that reflects exactly who it is. You feel it. You feel proud. You feel seen. You feel like all the times you quietly told someone “you need to try this” were quietly leading to exactly this moment.
The Oliveda Venice Beach store on Abbot Kinney is that moment for me. It’s a dream brought to life, in a building filled with Spanish soil and olive trees, on one of the most beautiful streets in Los Angeles, opening its doors on August 27th to welcome in the women who have been part of this journey and the women who are just beginning theirs.
If you can ever visit the store in person, please do! If you can’t…know that everything this brand is and everything it offers is available to you online, and I’m here to help you find exactly where to start.
This is your golden hour. And your skin is just getting started.
Go to Italy. Eat the pasta. Walk until your feet are tired and your heart is full. You were made for this kind of beautiful.
Here are other blogposts that you might enjoy:
- My Summer Waterless Skincare Routine (Oliveda AM + PM Guide)
- Olive Rose Summer Makeup Look: Lightweight Glow for Hot Weather
- Olive Rose Contour Tutorial: How to Sculpt Without Looking Overdone
- Effortless & Elegant Spring Dresses for Women Over 40
- Olive Tree People vs. Oliveda: What’s the Difference?
About the Author
JoEllen is a licensed esthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She works with women helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. Her motto is that when you look and feel good, you do good!
*This post contains affiliate links. If you choose to purchase an item featured in this post, I get a small portion from the sale. Thank you!
