Can I ask you something?
When was the last time you felt truly inspired?
Not just motivated to clean out your closet, start a new workout routine, or finally organize your pantry.
I mean inspired to become a better version of yourself.
To dream a little bigger.
To try something new.
To surround yourself with women who make you want to grow.
I think as women, especially as we enter our 40s and beyond, it’s easy to get caught up in the daily routines of life.
We’re busy taking care of our families, managing our homes, working, and making sure everyone else has what they need.
And somewhere along the way, we can forget that we’re still allowed to have dreams of our own.
We’re still allowed to grow. We’re still allowed to make new friends. We’re still allowed to want MORE out of life.
And that’s exactly why I created Team Illuminate.
A community of women who want to look good, feel good, do good, and become the best versions of themselves.
Because I believe something really powerful happens when women come together with a shared desire to grow.
We rise when we lift others up.
What Is Team Illuminate?
Team Illuminate is my personal development, beauty, and business community for women who want more connection, confidence, growth, and opportunity in their lives.
Our community is connected through Olive Tree People (Oliveda), a waterless skincare and makeup company I’ve partnered with for almost three years.
And while I absolutely LOVE the products (my skin has never looked better!), the community has become one of the most meaningful parts of my experience.
I’ve met women I never would have met otherwise.
I’ve developed friendships.
I’ve learned new skills.
I’ve grown as a leader.
I’ve pushed myself outside my comfort zone.
And I’ve had opportunities and experiences I never imagined when I first started sharing skincare.
But here’s what I love most:
We’re not all working toward the same goal.
Some women join because they love the skincare and want to learn more about taking care of themselves.
Some want to make new friends and be part of something positive.
Some want a little extra income.
And others have BIG dreams of building a business.
There’s room for all of us.
You don’t have to have the same goals as the woman next to you to support and celebrate her.
That’s what makes this community special.
Why I Believe Every Woman Needs a Community Like This
I recently attended a company conference surrounded by thousands of talented, kind, driven women.
And I came home feeling like someone had lit a fire inside me.
Not because of a new product announcement or a business incentive.
But because of the WOMEN.
Women who were learning, growing, dreaming, and encouraging each other to do the same.
And I had this overwhelming feeling that I wanted MORE of that in my life.
I wanted to bring that energy home.
I wanted to create a space where women could experience that kind of connection on a regular basis.
During the conference, I had a conversation with a woman who shared that she didn’t have many friendships outside of this community.
Her children were older. She wasn’t involved in a church or gym community. She didn’t have those built-in social circles she once had.
But through this business, she’d found her people.
Women she looked forward to talking with.
Friends she could laugh with.
People who noticed when she wasn’t around.
And it reminded me that sometimes we think we’re joining a skincare business, when we’re actually finding something we didn’t realize we needed.
Connection. Friendship. Belonging. Encouragement. And a reason to keep becoming.
I want every woman in Team Illuminate to feel like she has people in her corner.
What You’ll Get When You Join Team Illuminate
I want this to be a community that adds VALUE to your life.
Not another thing on your already overflowing to-do list.
Here’s what we’ve created to help you feel supported, connected, and encouraged.
Weekly 30-Minute Community Calls
Every Monday, we gather virtually for a short, uplifting team call.
We focus on personal growth, mindset, motivation, and setting meaningful goals.
I often use my signature R.I.S.E. framework to guide our conversations:
R — Reflect Honestly: Recognize where you are and what might be holding you back.
I — Interrupt the Inner Critic: Challenge the thoughts and beliefs that keep you playing small.
S — Set New Standards: Decide who you want to become and what needs to change.
E — Elevate Your Actions: Take small, intentional steps toward the life you want to create.
Sometimes we talk about confidence. Sometimes consistency. Sometimes comparison, habits, goal setting, or getting outside our comfort zones. And yes, we also talk about growing our businesses!
But the bigger goal is always the same:
Become better women, one small step at a time.
Our calls are optional. Come when you can, participate at your comfort level, and take what you need.
Monthly Personal Development Book Club
I LOVE learning.
And I especially love learning alongside other women who want to become better.
Each month, we read a personal development book and come together to discuss what we learned and how we can apply it to our lives.
Because reading a good book is great. But actually DOING something with what you learn? That’s where growth happens.
Whether you’re working on your confidence, relationships, leadership, or habits, I want our book club to challenge and inspire you.
Private Telegram Community
Think of this as our little group chat of women cheering each other on.
It’s a place to:
- Share wins (big AND small!)
- Ask questions
- Encourage each other
- Share helpful resources
- Stay accountable to our goals
- Connect with women who are on a similar journey
I want it to feel like a positive corner of the internet. A place where you can show up as yourself, learn something new, and know that other women are rooting for you.
Skincare + Makeup Education
One of my greatest passions is helping women feel beautiful and confident in their skin.
As a licensed esthetician and certified makeup artist, I love sharing what I’ve learned about caring for our changing skin.
When you join my community, you’ll have access to my beauty knowledge, product education, and resources to help you understand skincare and makeup.
And if you decide to share the products with others, I’ll help you learn how to recommend them confidently and thoughtfully. You don’t need to know everything about skincare to get started. That’s what I’m here for!
Business Mentorship + Resources
I’ve spent more than nine years building businesses through social media, blogging, content creation, and relationship-based marketing, and I even became a certified Life Coach.
And I’ve learned a LOT along the way.
The good, the bad, and the things I wish someone had taught me sooner. 😂
If you decide you’d like to earn income by sharing Olive Tree People products, you’ll have access to training and resources to help you get started. We’ll talk about things like building relationships, sharing products authentically, creating content, following up with customers, and growing at a pace that works for your life.
My philosophy?
Family over hustle. Work smarter, not harder. Serve people well.
You don’t have to become someone you’re not to build something meaningful.
Retreats, Events + Real-Life Friendships
This might be one of my favorite parts!
I recently hosted our first Golden Retreat at Lake Powell.
We spent the weekend boating, hiking, laughing, relaxing, learning, and connecting. We talked about our unique gifts, the women we want to become, and how we can shine our lights a little brighter. It was everything I hoped it would be.
And I loved it so much that we’re making it an annual event!
Team members will have the opportunity to qualify for future retreats, with qualification details shared ahead of each event.
We also have opportunities to connect at company conferences and other gatherings.
Because sometimes the most meaningful part of building something together isn’t what you accomplish.
It’s who you become friends with along the way.
Income!
And of course…you can earn money! I work with LTK, ShopMy, Amazon, and a bunch of other affiliates. They pay 3%-10% commission on products you sell for them….that’s it!!! But when you partner with Olive Tree People, you always earn 25% on every sale and up to 40%!! That is a HUGE difference!!
Just think, simply sharing products that you use and love with your friends, family, coworkers, neighbors, and followers can help you earn extra money for your family. That money can help to cover crazy gas prices, get your nails done, pay for Christmas, save for a family trip, put your kids in extra curricular activities, buy that purse you’ve been eying, get a regular facial, pay for a gym membership, help with family bills… You can make a few hundred to thousands of dollars a month, depending on how often you share.
Do I Have to Build a Business to Be Part of This Community?
This is an important question!
No, you don’t have to make building a business your goal.
Our community is connected to Olive Tree People, and there are different ways to participate depending on what you’re looking for.
1. You’re Here for the Products + Personal Growth
Maybe you love skincare and makeup.
Maybe you want to learn how to care for your skin and enjoy the product discounts available through the consultant program.
And maybe you’d love to connect with positive, encouraging women.
Wonderful!
You don’t have to actively sell products or recruit a team just because you’ve enrolled.
2. You’d Love a Little Extra Income
Maybe you’re already recommending your favorite products to your friends anyway.
Why not explore earning a commission when someone purchases through your personal link?
Depending on the current compensation plan, consultants may earn commissions ranging from 25–40% on qualifying sales. That’s HUGE! And so much better than an Amazon, LTK, or Shop My commission!
It’s an opportunity to share products you genuinely enjoy while potentially creating additional income.
Earnings aren’t guaranteed and depend on your activity and commitment.
3. You Have Bigger Business Goals
Maybe you’re craving something that’s YOURS.
A creative outlet.
A way to learn new skills.
An opportunity to lead, mentor, and build something over time.
If that’s you, I’d love to help you explore what’s possible.
You can choose to build a more active Olive Tree People business, share the products, mentor other consultants, and work toward your personal goals.
The beautiful thing is that you get to decide what success looks like for YOU.
And your goals are allowed to change as you grow.
What Makes Team Illuminate Different?
There are a lot of wonderful communities out there. And I don’t believe there’s one perfect community for everyone. But I can tell you what matters most to me as a leader.
I believe in connection over competition.
Another woman’s success doesn’t take anything away from yours.
I believe in progress over perfection.
You don’t have to have it all figured out to start making changes.
I believe in family over hustle.
Your business and personal goals should fit into your life, not require you to sacrifice everything else that matters.
I believe in confidence through action.
You don’t have to wait until you feel ready. Sometimes confidence comes because you were brave enough to begin.
And I believe in women supporting women.
We all have different strengths, gifts, personalities, and experiences.
And when we bring those gifts together, we can create something pretty incredible. I don’t want to build a team where only the highest earners matter. I want to build a community where every woman feels valued and encouraged to grow.
What If I’m Not Confident, Outgoing, or Good at Social Media?
Oh friend.
You are speaking my language. 😂
I’m naturally an introvert.
And despite having years of experience in business, beauty, and leadership, I’ve had plenty of moments when I’ve questioned myself.
I’ve wondered whether I was good enough. Whether I knew enough. Whether I had what it takes. And here’s something I’ve learned:
You don’t become confident by waiting until you’re no longer afraid. You become confident by doing things that help you grow.
You don’t have to be loud.
You don’t have to be an influencer.
You don’t have to have a perfect life, perfect skin, or perfect business skills.
You just have to be willing to learn.
And if all you want right now is a positive community and a little encouragement?
That’s a wonderful place to start.
How Do I Join Team Illuminate?
I’d LOVE to welcome you!
Team Illuminate is my mentorship and community group for women who enroll through me with Olive Tree People.
The consultant program has an annual enrollment fee, currently listed as $50 in my enrollment guides. The $50 is a required fee and you also have the optional choice to purchase a skincare starter set when you enroll in my community. This is an opportunity to get amazing skincare at a huge discount.
Once you’re enrolled through me, you’ll receive information about getting connected to our team resources and community.
Here’s where to start:
If you’re not quite sure whether it’s the right fit, that’s okay too! You can email me with any questions and clarification.
You can read more about the details of the program in my other guides:
How to Become a Waterless Beauty Consultant with Oliveda
Oliveda Affiliate Program: A Step-by-Step Guide for Influencers & Creators
Those posts explain the enrollment process, compensation structure, and business details if you want to explore them before making a decision.
It’s Never Too Late to Become the Woman You Want to Be
Here’s what I hope you take away from all of this.
You are not too old.
You’re not too late.
You’re not too busy to make room for something meaningful.
And you’re definitely not finished growing.
Maybe you’ve spent years pouring into everyone else.
Maybe you’re entering a new season of motherhood.
Maybe you’re looking for a little more purpose, confidence, or connection.
Maybe you have a dream you’ve been putting on the back burner because life got busy.
Or maybe you just want to surround yourself with women who make you feel good about who you are AND excited about who you’re becoming.
Whatever brought you here, I want you to know this:
You weren’t made to fade.
You have something special to offer this world.
And sometimes all we need is a little encouragement, a little accountability, and a few good women in our corner to remind us of what’s possible.
I don’t know exactly what Team Illuminate will become over the next few years.
But I do know what I want it to stand for.
Women who grow together.
Women who cheer for each other.
Women who aren’t afraid to dream big.
Women who look for ways to make their lives…and the lives of others…a little brighter.
Because when one woman shines, she gives another woman permission to shine too.
And I would absolutely LOVE for you to be part of it. JOIN TEAM ILLUMINATE…LET’S RISE TOGETHER!
Luvs,
JoEllen 🤍
Licensed Esthetician | Certified Makeup Artist | Certified Life Coach | Team Illuminate Founder
Disclosure: I’m a Waterless Beauty consultant and may earn commissions from qualifying purchases or enrollments. Team Illuminate is associated with my Olive Tree People consultant community. Business participation and income are optional; earnings are not guaranteed.
Here are other blogposts you might enjoy:
- The Complete Olive Rose Makeup Guide: Shades, Finishes & What to Buy First
- How to Make Mature Eyes Look Bigger: Eyeliner & Eyeshadow Tricks for Women Over 40
- Best Beauty Devices for Mature Skin: Red Light, Laser, Gua Sha, and More
- How to Fill In Sparse Eyebrows After 40 Without Making Them Look Drawn On
- The Best Needle-Free Skincare for Aging Gracefully
- At Home Microneedling for Mature Skin — A Licensed Esthetician’s Complete Guide to the Seranova System
About the Author
JoEllen is a licensed aesthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She works with women helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. Her motto is that when you look and feel good, you do good!
*This post contains affiliate links. If you choose to purchase an item featured, I receive a small portion from the sale. Thank you! It does not affect you at all.
