Ok…we’ve all believed them. The myths that float around and get passed on from one generation to another. Like, you shouldn’t wear white after Labor Day. Who even makes this stuff up anyway?? You may have heard some mature skin myths that are holding you back from stepping into confident skin as a woman over 40. I’m here to bust 5 mature skin myths so you can have healthy, happy, glowy skin…no matter your age! This is not your sunset era, this is your golden hour!
Myth #1: Natural Products Don’t Work
I beg to differ. I started using natural skincare products at the age of 40 and my skin has never looked so good! I tossed all the garbage I’d invested in and started using waterless skincare and my skin is glowing! So yes, natural products do work. Natural products can be anti-aging.
Why do natural products like waterless skincare work?? Did you know that most skincare products contain 70-90% water? That means that you’re paying a lot for water, your skincare products are literally watered down so they aren’t as effective and you aren’t seeing the results you want, and in order for the products to be shelf stable, there are a lot of added preservatives and fillers.
Whereas with waterless skincare products, 70% is made of olive cell extract and the rest of the ingredients are bioactive natural ingredients. Because the products aren’t watered down, they are potent and powerful and able to actually give you results! Any water listed in the ingredients is naturally derived from the olives in the expelling process.
Read my honest review on waterless skincare!


So yes, when you have the right natural products, they can definitely work!
Myth #2: At-Home Devices Aren’t Effective
Yes, there are some at-home devices that don’t work. But there are definitely some devices that truly do work! Let me introduce you to one of my very favorite at-home devices that I personally use and LOVE!!
The JOVS 4D Laser Light Therapy Mask. It is worth the hype! I have used red light therapy devices for several years, and you will see some improvements in your skin over time. But this laser light therapy mask is next level!! It penetrates the skin on a deeper level and will help you see better results!
I personally have noticed smoother skin, healthier pores, and softened wrinkles. At first I used it 5 days a week for the first two weeks and now I use it 3 times a week. I use different settings to target different concerns like hyperpigmentation, wrinkles, pores, and dark circles.

Look at this picture and tell me you don’t see a difference! This is two months apart. My skin just looks healthier! It has less redness, less puffiness, softened wrinkles, and a glowier look….right?!
At-home devices can be pricey. I get it. But some are worth the investment! And I think the JOVS Laser Light Therapy Mask is well worth the money! When you have a quality product and use it consistently, you will see results.
You can save $130 when you use this discount code: JOELLEN
Myth #3: The Only Way to Lift and Sculpt Mature Skin is with Injectables
I will fight you on this. I am a firm believer that you can have a lifted and sculpted face without using any injectables! How?? The answer is with facial massage! Gua Sha is an ancient and traditional Chinese skin care practice that helps circulate blood flow, detoxify through lymphatic drainage, reduce puffiness and fine lines, and sculpts the face. When you do facial massage on your jaws, forehead, cheekbones, and under your eyes consistently, your skin will lift and sculpt without using injectables!
Read more details on How Gua Sha Tools Can Naturally Transform Your Face!
I have a free under eye guide that also shares some simple under eye exercises that you can use to help tone and depuff that pesky under eye area!
Read this post on if the viral F59 Corrective Face Serum is Worth the Hype!
Myth #4: Shaving Your Face Will Make Your Hair Grow Back Thicker and Darker
Don’t knock it til you try it. I’ve been shaving my face for 2 decades! And my hair has not grown back thicker or darker. No, I do not look like a man. And yes, I look more feminine and fine because of it!
Have you ever truly looked at yourself really up close and personal in the mirror?? You’ll notice a whole bunch of peach fuzz! That peach fuzz is preventing your skincare to absorb into your skin properly. That peach fuzz is causing your makeup to not blend and sit well on your skin. That peach fuzz is making you look more masculine!
Check out this post: Dermaplaning — Why More Women Are Shaving Their Faces to learn more about how to shave your face properly and what razor you should be using.
Myth #5: Makeup Doesn’t Look Good on Mature Skin
Yes, you’re right. Heavy, cakey, drying makeup doesn’t look good on mature skin. BUT, hydrating and light makeup looks AMAZING on mature skin!
I can’t even count how many women I’ve seen in the last few months alone that are wearing too much makeup! Their makeup is thick and shows creasing and enhances wrinkles. It is not flattering! So yes, those women are proving the myth that makeup look good on mature skin.
But…using something light and hydrating like a skin tint along with cream makeup can help you look amazing!!
Check out these lovely ladies. Can you say that makeup doesn’t look good on them??? Wowza! Their skin is glowing!

Check out these posts to learn more about how to best to apply skin tint and cream makeup so your mature skin looks youthful and glowy!
- Skin Tint vs Tinted Moisturizer: Which One is Right for Your Skin?
- Natural Makeup Looks for Women over 40
- How To Layer Olive Rose Skin Tint for a Winter Glow
- How To Get Glowy Skin Without Looking Oily Using Skin Tint
Don’t believe all those silly mature skin myths floating out there! You can have amazing skin and makeup at any age! You were not made to fade, you were born to shine!
Need help knowing what skincare products will give you that healthy glow? Click the button below to get skin recommendations just for you! It’s never too late to try something new and it’s never too late to shine!


Here are other blogposts that you might enjoy:
- 10 Life-Changing Habits I Adopted in My 40s for a Happier, Healthier Me
- Unlock Radiant Skin with Oliveda’s Skincare
- How To Get Glowy Skin Without Looking Oily Using Skin Tint
- The Benefits of Drinking Collagen Every Day
- Your 5-Step Skincare Routine for Glowing Summer Skin After 40

About the Author
JoEllen is a licensed aesthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She works with women helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. Her motto is that when you look and feel good, you do good!

*This post contains affiliate links. If you choose to purchase an item featured in this post, I get a small portion from the sale. Thank you! It does not affect you at all.
