Are you over 40 and are struggling to look and feel your best? Here’s how to apply makeup for mature skin so you look younger!! These tips will help you look and feel confident in your skin!
Best Makeup for Mature Skin
Hands down, the best makeup for mature skin is CREAM MAKEUP!! Cream makeup is light but it still provides the coverage you need. You can apply it to achieve a light, medium, or full coverage look. Cream makeup will literally melt into your skin, helping it move with your skin. As women with mature skin, we have fine lines and wrinkles and cream makeup will melt into our skin helping it look natural. Read about my favorite cream makeup, iiid foundation!
FAQs
- What’s the best makeup for mature skin? Cream makeup is the best makeup for older women! Older women have fine lines and wrinkles and powders and liquid foundations can look heavy and cakey. Cream makeup blends beautifully into the skin, giving you the coverage you need without the cakey appearance. The cream formula will become one with the skin, making it look natural and youthful.
- How to look younger with makeup? These 10 tips will help you look younger with makeup: Have a good skin care routine, apply eye cream, shave your face, wear the right makeup shades, use the right concealer, less is more, contour, apply blush upwards, clean up any messes (mascara and eyeliner), and enhance your best features.
- What are the Best Makeup Products for Women Over 40? We are bombarded with so many products out there! How do you know what will look the best on you?? I compiled a list of 7 best makeup products for women over 40 that are tried and true products. Take a look at them and see which ones you want to start using to help you look more youthful.
Embrace Your Age!
Just because you are aging doesn’t make you old, boring, and ugly! Embrace your age and learn the products and techniques that will help you look and feel your best!
Aging is a natural flow of life. Wrinkles and age spots show a life that was well lived! You don’t need to cover up your age, but just enhance the amazing features you have.
Enhance Your Beauty, Not Your Age
Some makeup products will enhance your wrinkles and add texture to your skin. This is not flattering! You want to use makeup products that will enhance your beauty, not your age!
Best Makeup for Older Women
Cream makeup is the best makeup for older women! Older women have fine lines and wrinkles and powders and liquid foundations can look heavy and cakey. Cream makeup blends beautifully into the skin, giving you the coverage you need without the cakey appearance. The cream formula will become one with the skin, making it look natural and youthful. In my opinion, Seint beauty has the best cream makeup!
The best cream makeup products to invest in are:
- Highlight– This is your foundation. Invest in at least 2 shades (one as your main shade and one as your brightening shade for under your eyes and one as a color corrector) If you need help knowing what foundation and other makeup products will look best on you, make sure to fill out my makeup survey for personalized help!
- Contour– Girl, if you’re not contouring, you need to start! It will make you look 10 years younger instantly!
- Bronzer– Add a sun-kissed glow to your face with a cream bronzer. Not sure the difference between contour and bronzer? You’re not alone… Not sure which bronzer shade to choose? Follow this bronzer guide.
- Blush– Blush will add a beautiful flush to your face!
- Illuminator– Get a pretty glow by applying illuminator just above your cheekbones, under your brows, on the inner corner of your eyes, and on the bow of your lip. You’re welcome 😉
Best Makeup Products for Women Over 40
We are bombarded with so many products out there! How do you know what will look the best on you?? I compiled a list of 7 best makeup products for women over 40 that are tried and true products. Take a look at them and see which ones you want to start using to help you look more youthful.
How to Look Younger with Makeup in Your 40s
If you want to look younger, then there are some simple tips and products that will help you do that. It’s important to embrace the concept that quality is better than quantity! Start making better investments in your makeup and skin care products and you will look and feel so much better!
10 Tips on How to Look Younger with Makeup
Once you have the right makeup products, it’s important to know some tips and techniques that will truly help you look younger.
- Have a good skin care routine
- Apply eye cream
- Shave your face
- Wear the right makeup shades
- Use the right concealer
- Less is more
- Contour
- Apply blush upwards
- Clean up any messes (mascara and eyeliner)
- Enhance your best features
Have a Good Skin Care Routine
If you want to have a great makeup application, you must have a great skin care routine! You aren’t in your 20s anymore so you can’t get away with a relaxed routine. Commit to cleansing, toning, and moisturizing daily! Every woman wants that healthy glass skin look!
The best skin care for aging skin is an oil cleanser and oil serum. Oil based products dissolve makeup, oil, and dirt on your face better than any other skin care product. Oil cleansers help skin care products sink deeper into the skin, allowing for better results.
Here are my very favorite skin care products I use daily:
Oil cleanser (For 10% off, use this code at checkout: TDEJOELLEN)
Oil Serum (For 10% off, use this code at checkout: TDEJOELLEN)
If you want smooth skin, then you must exfoliate! Exfoliating helps slough off dead skin cells and helps circulate blood flow. This exfoliator is my absolute favorite! It’s gentle enough to be used daily and helps your skin look and feel so healthy and smooth! (For 10% off, use this code at checkout: TDEJOELLEN)
Having a smooth surface will help your makeup apply and look better. Trust me, it makes a big difference!
Apply Eye Cream
Applying eye cream daily will help you look younger! Not only will it keep the crow’s feet and wrinkles at bay, but it will also moisturize your delicate under eye area. Our under eyes need some extra TLC as we age and that includes moisturizing them morning and night. I love this brightening eye cream for the morning because it’s light and I love this eye cream for my night routine because it’s very creamy and hydrating.
When you apply a light layer of eye cream in the morning before your makeup routine, it will prep your skin better for a beautiful makeup application! It will create less texture and help your makeup apply and blend better.
Shave Your Face
Ok, now hear me out on this one. I know you’re probably thinking that only men need to shave! But everyone, including YOU, has peach fuzz on your face. Some of us have more than others, but we all have it. That peach fuzz can get in the way of a beautiful makeup application.
Unlike people think, if women shave their faces, it will not grow back thicker or darker! I’ve been shaving my face for YEARS and all is still good in the world.
How do you shave your face? Simply wash your face and take a facial razor and gently shave off all the peach fuzz on your face. You can do it weekly or every other week or less or more often as needed.
When your skin is peach fuzz free, your skin care will absorb better into your skin, giving you better results and your makeup will apply much better too!
Wear the Right Shades
How to apply makeup for mature skin?? Here are a few tips that will help you look your best!
Wearing the right makeup shades makes a big difference! Most women think they are lighter than they really are and end up wearing too light of a foundation shade. This makes them look ghostly and lifeless. And that’s not flattering!
This also goes for your blush, lip, and eyeshadow colors. Wearing the wrong shades will age you more! It’s important to pick colors that will compliment your skin coloring so you look your best!
Not only are the right shades important, but the right kind of makeup! Cream makeup is the BEST for mature skin! Cream makeup will melt nicely into your skin, fine lines, wrinkles, and all!
How do you know what makeup shades to wear? I have a makeup color match guide you can scroll through or you can take my makeup survey and I can give you personal makeup recommendations.
Use the Right Concealer
You are not alone if you feel like your under eyes are getting darker with age! It’s natural, but it is also annoying! Most women like to layer on the heavy concealer to help hide the dark circles. But that is not doing anyone any favors! The better option is to use Demi Correctors to completely conceal without the heavy and cakey appearance.
Demi Correctorsuse color science to erase the excess pigment in our skin. With the Wide Awake Demi Correctors kit, you can apply just a small amount under your eyes to erase those pesky circles. Do you have age spots that you want to conceal? Then the Rewind Edit will be your best friend!
Less is More!
You’ve heard of a makeover, but have you heard of a make-under??? A lot of women are wearing too much makeup and it makes us look older!! I’m talking about fully lining your eyes with a dark eyeliner that makes you look heavy, wearing too much foundation that makes you look cakey, glittery eyeshadow that enhances your wrinkles, too bold of a cheek color that makes you look like a clown. It’s harsh, but as your beauty bestie, someone has to help you look your best!
Makeup is not meant to hide your beauty but ENHANCE your beauty!! When you are wearing the right shades and the right amount, you are going to SHINE!!
Contour
This is my secret sauce to a fabulous makeup routine! But contouring can also be super intimidating. Most women think contouring is just for the models, actresses, and makeup artists, but contouring is for the average everyday woman too!
What is contouring? Contouring is using an ashy brown to add shape, shadow, and dimension to your face. It’s applied to the cheekbones, hairline, jawline, and sides of nose to sculpt and lift the face.
It doesn’t matter what makeup products you currently use, you can add contouring into your routine easily! You just need cream contour and a contour brush and you can get a gorgeous makeup look in a minute!
Apply Blush Upwards
Blush is a great way to add a pretty flush to your face! But too much blush and blush placed in the wrong place won’t do you any favors. Instead of it helping you look more youthful, it will make you look like a hot sweaty mess! And that’s not flattering.
There are 2 flattering ways that can apply blush:
- Smile and apply a small amount of blush on the apple of your cheek and blend up into your contour. Make sure to leave space between your apple and your nose. There should not be blush about 2 finger widths from your nose.
- Apply blush right on top of your contour and blend up. This will lift your face and add a pretty flush.
Cream blush helps you look natural and beautiful! Apply it with your finger and blend with a brush or use one of these brushes to apply: Blend Brush or Blush + Bronzer Brush
Clean Up Any Messes
As we age, our eyesight gets worse, and our hands get more unsteady. Because of this, our makeup application can get a little sloppy. And that’s ok! Just make sure to clean up any messes you make in the process.
For instance, mascara can be a bit tricky to apply completely clean. So, if you get some black on your eyelids, let it completely dry and then take a q-tip and lightly rub it off. Eyeliner can also be a beast. Instead of using liquid liner that requires you to be precise, opt for a cream eyeliner and a makeup brush to apply. This will help you apply and blend it better and it won’t look messy!
Enhance Your Best Features
It can be easy to stare at your face in the mirror and find all the things you don’t like about it! The wrinkles, the thinning lips, the melasma, the age and sun spots, the dark circles… But if you truly want to look younger with makeup, then you need to enhance the features you love!!
Look at yourself in the mirror and be kind. Pick one thing about your face that you like or love. Is it your brows? Your lips? Your cheekbones? Your cheeks? Skin texture? Eye color? Eye shape? Jawline? Freckles?? There is bound to be something you can appreciate! Once you find it, enhance it!
For instance, if you like your eyes, then enhance them by learning what eyeshadow colors look great with your eye coloring. Or learn new eyeshadow techniques that will dress up your eyes. Or learn how to apply eyeliner better.
Hopefully these tips on how to apply makeup for mature skin will help you look younger and will give you the confidence to try new things so you look and feel your best! Don’t get frustrated with the aging process…embrace it! Learn some new things, try some new products, and see what works best for you. You are beautiful just the way you are! Makeup is meant to just enhance your natural beauty, not cover it up =)
Here are other blogposts you might enjoy:
How to Color Match Yourself with Seint Makeup
Eyeshadow Tips for Hooded Eyes
About the Author
JoEllen is a licensed aesthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She works with women helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. Her motto is that when you look and feel good, you do good!
*This post contains affiliate links. If you choose to purchase an item featured in this post, I get a small portion from the sale. Thank you! It does not affect you at all.
