How to Contour: Step by Step


  • What is contour? Contour is a makeup product that you use to add shape, shadow, and dimension to your face.
  • Is contour and bronzer the same? No, contour and bronzer are not the same.
  • What’s the difference between contour and bronzer? Contour is an ashy brown that adds shadows to your face. Bronzer is a warm brown that adds a sun-kissed glow to your face.
  • What contour is best? Cream contour is easy to work with. It applies and blends well into the skin, giving a natural appearance.
  • What do you need to contour? You need Cream contour and a Detail Brush to help apply and blend contour properly. A makeup sponge will help you get a flawless finish.
  • What is the best contour brush? The best contour brush is the Detail Brush. It has a smaller end for precision and a larger end for blending.
  • Where should you contour on your face? When contouring your face, focus on your cheekbones, your forehead, your jawline, and the sides of your nose.

What is Contour?

Contour is a makeup product that you use to add shape, shadow, and dimension to your face.

Most women’s makeup routine consist of putting a layer of foundation all over their face to even out their skin tone, add some blush, maybe some bronzer, dash some eye makeup on and call it good. And it is good. But, don’t you want to look great?!

You see, when you put one layer of foundation on your face, you’re getting rid of the shadows, the dimension, the shape of your face! You’re putting one flat finish on and calling it good. But a flat face looks lifeless. We don’t want that! We want to look feminine, beautiful, chiseled, alive, radiant! And contouring does that for you! Contouring brings back the shape and dimension. It gives your face life!

How to Contour: Step by Step

What’s the Difference Between Contour and Bronzer?

This is a common question! If you’ve ever wondered what’s the difference between contour and bronzer, you’re not alone! Contour is an ashy brown that adds shadow to your face. Bronzer is a warm brown that adds a sun-kissed glow to your face. Contour gives your face shape, shadow, and dimension. It helps chisel your cheekbones. Whereas bronzer will give you a tanned look.

Contour versus Bronzer

Contouring Step by Step

Contrary to popular belief, contouring is for the everyday woman! Contouring is not just for actresses, models, and makeup artists. It’s for you. Yup….you! And when you have the right products and tools, you can easily master the contouring process in your little ol’ bathroom or car or office or gym….wherever you choose to put on your face. It’s that easy. Here’s how to contour….a step by step process so you can learn the tricks of the trade and feel extra confident in your skin!

What You Need to Contour

To contour properly, you will need a few things. You will need: contour, a brush, a makeup sponge. That’s it! But let’s quickly chat about what kind of contour you need… Contouring is meant to create shadow. So you want an ashy tone brown…not an orangey tone that makes you look fake. Find the best Seint contours to get the look. Take a look at the contour swatches to get a good idea of how the shades look in real life.

The Best Cream Contour

For brushes, you want one that will follow the curves of your face nicely. Any of these brushes are great for contouring: (the Detail Brush is my personal fave!)

The Best Brushes for Contour

Where to Contour

Now let’s get to the fun part! Once you have your proper tools, let’s contour! Like I said before, you want to bring those shadows and dimension back to your face after applying your foundation. You want to focus on applying contour to your cheekbones, your jawline, along your forehead near your hairline, and along the sides of your nose.

You can apply the contour with your finger or your brush…whatever you feel the most comfortable with! You can see an easy way of using your finger to highlight & contour. You can watch this video to see the step by step of how to apply contour with a brush.

How to Contour: Step by Step

How to Contour a Round Face Shape

How to Contour an Oval Face Shape

How to Contour for Your Face Shape

Blend, Blend, Blend!

Once you apply your contour in the right places, make sure to blend! You want to look as natural as possible so blending is key! Blend with your brush first and then go back and blend for a flawless finish with your makeup sponge. To use your makeup sponge properly, run it under water and get it to double in size. Then squeeze all the excess water out until it is just slightly damp. Then dab, pat, stipple the sponge all over your face to pick up any excess makeup lines. And that’s it!

How to Contour: Step by Step

Contouring is so easy and such a necessary step in the everyday woman’s makeup routine! Learn more contour tips and tricks so you can master the technique and look your best! If you need help figuring out what colors would work great on you, you can take the Seint Color Match Quiz. If you want my personal help to get a more accurate recommendation, then fill out this easy form Seint Color Match Form. Once you learn how to contour, you won’t ever want to go back to your old makeup routine!

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Here are other blog posts you might enjoy:

Seint makeup for beginners

Contour and Bronzer Guide

Eyeshadow Tutorials for Beginners

Eyeshadow for Hooded Eyes

How to Contour: Step by Step

About the Author

JoEllen is a licensed aesthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She works with women helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. Her motto is that when you look and feel good, you do good!

How to Contour: Step by Step

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