Dismantling Stereotypes: Understanding the Benefits of Supporting Women Within the MLM Community

You might have just heard about the makeup company called Seint or you might be a customer and love the products! Either way, you might be wondering, is Seint an MLM? Here’s all you need to know about the Seint MLM and some benefits of supporting women within the MLM community.

Is Seint Beauty an MLM?

Yes, Seint is an MLM (multi-level marketing company).

But, before you roll your eyes and swear off trying the products or supporting the company, hear me out. Why do MLMs, social selling, or network marketing companies get such a bad rap??? If you like the product and it serves you well, why does it matter? What’s wrong with buying from or becoming part of an MLM?

What is an MLM?

This needs to be said…an MLM is NOT the same as a pyramid scheme…. which a lot of people confuse. According to investopedia.com, “A pyramid scheme is an illegal investment scam based on a hierarchical setup that pays members higher up in the structure with funds from new members.” Whereas, according to thebalancesmb.com, “Multi-level marketing [MLM] is a distribution model companies use to get their product to consumers. Instead of directly offering their products to consumers online or in brick-and-mortar stores, they use sales representatives to distribute and sell their products.”

An MLM is NOT illegal. A pyramid scheme is. In a nutshell, an MLM is a company where distributors sell the products to customers. They have the chance to earn more money by selling more product and building teams. That doesn’t change the quality of the product or the way it’s made or delivered to you as the consumer. It’s basically buying a product directly from a person that can give you one on one help instead of buying it from a big corporation.

Seint MLM is not an illegal company to be a part of, nor are any other MLM companies illegal.

There are MLMs for hair products, nail products, skincare products, makeup, essential oils, exercise, all the things! And it’s so cool that you can support a small business and get the help that you need as the consumer. Wouldn’t you rather buy from someone that you personally know that you can go to with any questions you have about the product instead of buying from a big box store and hope that the product works well for you??

Why Supporting an MLM Isn’t Always a Bad Thing

Now that you understand that an MLM isn’t illegal, does that change your perspective a bit? I hope it does! I hope our culture can get to a point where they don’t shame or shun the women and men that are part of an MLM, no matter what they sell. Everyone runs their businesses differently and there are great teachers out there (Bob Heilig, Kristen Boss, and Colleen Nicholas) that are trying to coach network marketers how to be better about not being spammy and salesy. We’re all learning together and becoming better together.

But isn’t it cool that the mother of young kids can have a creative outlet or help with the bills by starting up a small business in her home? Isn’t it cool that you can support a friend and trust her advice on something that she uses and loves? Isn’t it cool to gather as friends to be educated on a topic and possibly buy what is being taught about?

We don’t give the influencers a hard time for sharing their affiliate links and making money from the sale. We trust they are liking what they share and we take their advice to buy the cute exercise leggings or the brush or the makeup. Being a part of an MLM is no different. Someone is sharing and educating you about a product and you can choose to buy it.

I can’t even count how many times I’ve been to the store and wandered the beauty aisles wondering what in the world to buy. You try to pick the right products and colors that you think will look good on you. But it’s a gamble and it’s stressful. Wouldn’t it be better to buy from someone that knows the products and colors so they can give you personal recommendations and guide you?! That’s exactly what I get to do now. I know the Seint products like the back of my hand. I know the colors. I know all the troubleshooting tips. I’m a Seint expert. Wouldn’t you rather buy products from someone that can offer you help along your journey than just take the risk and hope something works well for you? You end up wasting time and money when you guess what will work.

Hair is not my speciality. But I have friends in other MLM companies where hair is their specialty! So I go to them for hair advice. It’s so great being able to get personalized help! And it’s all for free! Supporting women in their MLM businesses benefits everyone! Their business grows and you get the help you need. Win win!


  • Is Seint an MLM? Yes, Seint is a multi-level marketing company, or also known as network marketing or social selling company. However, it is NOT a pyramid scheme. Pyramid schemes are illegal. 
  • Pros to an MLM– You get to help carry out someone’s vision and grow together as a company. You get to share about products you love. You earn money by sharing what you love! You can work from anywhere, anytime. You get to be a part of a team that is uplifting and focuses on personal development. You can earn bonuses and rewards trips.
  • Cons to an MLM– You are beholden to the rules of the company…and they can change their rules whenever they want. No matter what company you work for, there will be people that you don’t like or respect. Some teams have better resources than others. You don’t have a say in the product marketing, production, or growth of the company. 
  • Does Seint makeup have discount codes? Seint does not offer discount codes, but you can save money by purchasing collections. You also have the opportunity to get palette credit when you order 4 or more makeup singles, you can earn rewards with a personal shopping link, or you can get a discount by becoming a Seint Artist. Learn more about saving money with Seint makeup.
All You Need to Know About the Seint MLM

The Pros of an MLM

The are some great pros to being a part of an MLM. Here are some pros of an MLM:

For me personally, I love the flexibility that being a part of an MLM company provides for me. I’m able to work from home, homeschool my kids, travel the world, connect with women, and make a living for my family. I think the MLM model is actually a really cool way to support small businesses instead of huge corporations. It’s a way to get personalized help with awesome customer service.

The founder of Seint, Cara Brook, had the opportunity to sell her makeup in big brand corporations. But she chose to sell her products with the MLM model because she wanted other women representing the products and offering one on one help with the customers. She felt like it would be more personal and impactful than buying something from a store. And she’s right!

As a Seint Artist, I’m able to connect with women one on one and give them beauty help. You can’t get that from buying from a huge store that sells makeup. Amazon won’t call you to ask how the blush color you got is working out for you. But working with individual distributors will give you personalized help and connection. How cool is that?!

Pros of Seint MLM

There are a lot of specific benefits to being a Seint Artist. Here are some perks:

  • You do not need to hold inventory. Seint corporate takes care of all shipping and handling for you!
  • Seint corporate takes care of customer service, returns, and exchanges for you too!
  • You get paid 5 times a month- every Friday and also on the 10th of the month.
  • There is no sales minimum. You always earn 20% off your sales and have the potential to earn 40% off your sales.
  • It’s a low startup fee of either $99, $225, or $450.
  • You can earn rewards like beauty bonuses, cash bonuses, designer purses, Disneyland tickets, Tiffany’s jewelry, Dyson hair tools, Apple Airpods Max, and more!
  • You can earn incentive trips.
  • You have a supportive leadership.
  • There is endless growth potential.
  • There is a friendly job culture.
  • The reunions are top notch!
  • It has a great compensation plan!

Check out these 5 reasons why the Seint Artist Program might be for you

The Cons of an MLM

There are some pros to being a part of an MLM and there are definitely some cons. Here are some cons of an MLM:

  • You are beholden to the rules of the company. And they can change their rules whenever they want. 
  • No matter what company you work for, there will be people that you don’t like or respect. (but isn’t that the case with anywhere you work?!)
  • Some teams have better resources than others.
  • You don’t have a say in the product marketing, production, or growth of the company. 

Cons of Seint MLM

Here are some specific cons to being a part of the Seint MLM:

  • Once you join a team, you cannot switch to a different team.
  • It is difficult to rank advance. Currently, growth is geared towards building a team to rank advance and being a top seller doesn’t help you rank advance.

My Story of Why I Became a Seint Artist

7 years ago, I was living in New Zealand. All four of my children were officially in school. I was in a foreign country and my days were extra quiet with my kids away during school hours. I was looking for a creative outlet! I was looking for something for me.

In New Zealand, most people don’t have dryers and a family of six can produce a lot of laundry! So, I spent a lot of time hanging our laundry to dry on our back deck. During that tedious chore, I would listen to podcasts about inspiring women who got outside their comfort zones and built thriving businesses. I loved listening to their stories! But I didn’t think I could do something like that. I didn’t know where to start!

Well, my sister-in-law reached out to me with a proposition to start a makeup business with her. I loved beauty! As a licensed aesthetician and certified makeup artist, I loved helping women look and feel beautiful. I already used and loved the makeup she wanted to sell. Because she reached out to me at a time where I was seeking a creative outlet and because it was an opportunity around something I already loved, I said yes!

For the next few months, I became a student! I dove right into learning how to take pictures and video and how to edit them. I learned how to blog. I learned more about the product and became a source of knowledge so I could teach others.

Saying yes to that opportunity didn’t just help me make money. But it helped me get outside my comfort zone, learn new things, and thrive! It helped me make friends and have a creative outlet. It gave me confidence to try other things. It helped me come out of my shell and shine my light!

Joining an MLM can be so much more than just selling a product. It can teach you so many things and can help you grow in so many ways. For a small start-up fee, you can create a community to lean on and help.

I genuinely love the product that I promote. I was a consumer before I became a consultant. I love the company and their mission! I’m proud to share about something I love.

Seint Mission Statement

How to do MLMs Better

Are some MLM sellers annoying? Do some of them sell the wrong way? Do some of them cold message people? Yes. Some might do that. And that’s unfortunate and that’s the wrong way to do it. If done right, the distributor tries to help and serve. They try to connect and teach. They try to genuinely care….at least that’s how I run my Seint MLM business and that’s how I’m training my team to run theirs. There are great mentors out there like Bob Heilig and Kristen Boss that are trying to teach MLM-ers to sell better and show up in a more authentic way and have a service over sales mindset. And I hope that that helps change the MLM stigma over time. I hope that when you hear the name MLM, you won’t cringe, but you’ll look to the distributor or company with respect.

So, I hope knowing more about Seint MLM will only want you to support small businesses more. I hope it helps you understand the purpose behind the social selling. I hope it allows you to have a better customer service opportunity with distributors.

If you want help knowing what Seint makeup colors will work well for you and you want help building a custom compact to simplify your makeup routine, then I can help! (see what I mean?? I’m trying to serve you, not sell. I want to help make your life easier) If so, then fill out my quick Seint Color Match form so I know what your makeup needs and preferences are so I know what to recommend to you.

Read these Seint reviews and this woman’s thorough review to see what other women think! Below are what a few women on my team say about being part of Seint MLM:

All You Need to Know About the Seint MLM

Does Seint Makeup have Discount Codes Available?

A common question I get is does Seint have a discount code? Unless you’ve returned something and have store credit, Seint Artists don’t have Seint discount codes to share with their customers. But, have no fear! There are other ways that you can save money on your Seint makeup purchase! 

Here are ways to save on Seint makeup:

  • Seint Palette Credit
  • Seint Collections
  • Seint personal shopping link
  • Become a Seint Artist

Seint Palette Credit

Seint has a really cool feature where you can earn palette credit! When you order 4 or more makeup singles, you can redeem your credit towards a compact/palette. Depending on how many makeup singles you buy and what size compact you have your eye on, you can earn a free compact! At the very least, you’ll get a discount on the Seint compact! It’s a great perk as a Seint customer.

Save on Seint By Buying Collections

You can get a discount on your Seint purchase when you buy a collection. When you buy a prebuilt bundle, you save money! Here are some of the collections you can save on:

Illuminator Collection– you save $11

Bronzer Collection– you save $10

Powder Collection– you save $11

Skincare Collection– you get free microfiber cloths ($32 value)

Lip & Cheek Collection– you save $40

Brush Collection– you save $41

Seint No. 4 Collection– you save $20

Seint No. 8 Collection– you save $32

Seint No. 12 Collection– you save $59

Seint Personal Shopping Link

You can get a Seint personal shopping link created to shop from! Whenever you make purchases from your link, you accumulate points to redeem towards free products! You can share your link with friends, family, and followers to shop from too. The more purchases you make, the more points you rack up! If you want a personal Seint shopping link set up for you, then email me to get started!

Become a Seint Artist

Seint isn’t like other social selling companies where they encourage you to sign up so you can get a discount on the kit and continue getting discounts as a customer. As a Seint Artist, you are encouraged to work closely with other women to help them feel confident and beautiful in their skin. The Seint Artist Kits are meant to help you build your business so you can help color match women.

When you become a Seint Artist, you can earn 20-40% commission. You always get 20% off your purchase, but when you order through one of your personal party links, you can get commission as well as earn credit to redeem towards free product.

You can learn Seint Artist FAQs to see if it would be a good fit for you!

Learn more about where to buy Seint makeup.

So in a nutshell, is Seint MLM? Yes. But Seint teaches their Seint Artists to do it better than it’s ever been done before. If you still have questions, I would be happy to answer them! Email me and we can chat!

Color Match Me!

You can learn more about Seint makeup.

You can learn about the Artist Program.

You can learn about joining my Seint team.

Shop Seint Beauty Products Here

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Eyeshadow Tips for Hooded Eyes

Elevate Your Look with Silver Flats

All you need to know about the seint mlm

About the Author

JoEllen is a licensed aesthetician, certified makeup artist, and certified John Maxwell coach, speaker, and trainer. She works with women helping them look and feel confident. She loves teaching women simple beauty techniques so they can feel empowered to try it at home. Her motto is that when you look and feel good, you do good!

Is seint an mlm??

*This post contains affiliate links. If you choose to purchase an item featured in this post, I get a small portion from the sale. Thank you! It does not affect you at all.